Deploy service assets in patterns that are most effective in delivering value to customers. For example, multiple segments exist within internal and external markets. Each segment may have distinct requirements and common requirements with respect to other segments. Segments may exist within an organization such as the various user profiles and activity patterns discussed earlier in Section 5.5.3. Deployment of service assets should be in patterns that most effectively deliver the required utility and warranty in each segment across the Service Catalogue. Some segments may require dedicated capacity at one level even if they share lower levels of infrastructure with Deployment patterns other segments (Figure 7.13). Customers are willing to pay a premium for the privilege, making it easier for such a deployment pattern to pass the requirements of Financial Management.
Figure 7.13 Example of a pattern for deployment of assets based on market segments
A template for deploying assets is defined by the need to provide high levels of warranty for services in terms of capacity and continuity. In such cases, rather than have dedicated resources, it is necessary to have shared service assets to provide multiple levels of redundancy (Figure 7.14). Such patterns are also useful for service providers to reduce the footprint of expensive Deployment patterns infrastructure and to build economies of scale.
Figure 7.14 Example of a shared services pattern for capacity and continuity
Deployment patterns in Service operation by themselves define operational strategies for customers. Apart from the deployment of service assets, such strategies may include a particular set of service designs, service level options (or limits), and charging policies that recover the costs of assets.